The culture is the values of a certain group of people, who follow the rules and the 'goods' it creates. Values are abstract ideas, while the standards are defined elements or rules that are expected to people obey.
Culture refers to the ways of life of members of a society, or groups of society. Includes how they dress, the customs of marriage and family life, forms of work, religious ceremonies and the occupation of leisure time. It also covers the 'goods' they create and have meaning for them - bows and arrows, factories and machines, computers, books, houses, etc...
Each country has its own culture, and tends to preserve it, this may cause some conflict between different societies.
Sources:
http://www.studentsoftheworld.info/sites/country/img/992_races.jpg
http://www.esas.pt/dfa/sociologia/conceito_cultura.html
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